A/B Testing

Illustration of a smartphone screen with app download interface, magnifying glass highlighting "Get" button, graphs and charts showing data analysis. Experimentation and Data-Driven Decision Making in eCommerce Simulation Statistics Duration: 50 minutes Modality: synchronous; in-class or remote learning Author: Kartik Hosanagar & Alex Miller Subject: Marketing, Strategy, Teamwork Learner Level: Advanced High School, Undergraduate, Graduate, and Executive Education Team Size: Individual Practice, 2-5 players/team during tournament This simulation challenges users...

Analytic Foundations for Marketing Decisions

A 3D abstract geometric shape in shades of blue with triangular facets, surrounded by glowing symbols like percentages and question marks, on a dark background. Duration: 60 minutes Team/Individual: Individual Subject: Marketing Playtime: 60 minutes Team Size: n/a Faculty Author: Stephen J. Hoch, John Wesley Hutchinson, and Jagmohan S. RajuWharton Marketing Professors Modality: Out of Class Learner Level: UGR, MBA, EMBA Crafted alongside top Wharton faculty contributors Stephen J. Hoch, John Wesley Hutchinson, and Jagmohan...

Backtester

Stacks of coins with growing plants, symbolizing financial growth or investment success. Duration: 60 minutes Team/Individual: Individual Subject: Finance, Economics, Strategy Playtime: 35 minutes Team Size: n/a Faculty Author: Robert StambaughProfessor of Finance, Economics Modality: In Person, Remote Learner Level: UGR, MBA, EMBA, Executive Education This flexible backtesting application enables students to design and test their own investment strategies, while at the...

Customer Centricity

A row of glowing vintage-style Edison light bulbs against a dark background, showcasing their filament design and warm, ambient light. Duration: 4 hours to multi-day Team/Individual: Team or Individual Subject: Marketing, Leadership, Teamwork, Strategy Playtime: 120+ minutes Team Size: 3-6 players Faculty Author: Pete FaderProfessor of Marketing Modality: In Person, Remote, Hybrid Learner Level: UGR, MBA, EMBA, Executive Education Prof. Peter Fader Developed by Peter Fader, Wharton's award-winning Frances and...

Economics Simulette Suite

Several arrows in red, white, and gray point upwards against a blue, grid-lined background, symbolizing growth or progress. Business Economics and Public Policy Simulation Statistics Duration: under 20 minutes/game Modality: synchronous; in-class or remote learning Author: Judd Kessler Subject: Business, Economics, Public Policy Learner Level: High School, Undergraduate, Graduate, and Executive Education Programs Team Size: Individual Play This interactive game bundle brings core behavioral economic concepts to life...

Everest

Snow-covered mountain peak with a clear blue sky in the background, representing a majestic and serene natural landscape.

With the dramatic setting of a Mount Everest summit expedition, this award-winning team-based simulation from Harvard Business Publishing teaches group dynamics and leadership. Students play one of 5 roles on a team of climbers, sharing information to maximize group achievement and avoid the perils that threaten the group’s ability to…

Executive Development Program (EDP)

Silhouettes of people walking in a busy urban environment with reflections on a glossy surface, set against a city skyline backdrop. Duration: Multi-Day Team/Individual: Team Subject: Strategy, Finance, Negotiation, Leadership, Teamwork Playtime: 120+ minutes Team Size: 5-6 players Faculty Author: multiple discipline contributions Modality: In Person, Remote Learner Level: UGR, MBA, EMBA, Executive Education The Executive Development Program (EDP) is an immersive competitive strategy simulation that draws out the connection between management decisions...

Hearts

Red heart-shaped confetti scattered on a colorful, textured surface with shades of blue and green, creating a vibrant, artistic scene.

Illustrate fundamental negotiation concepts through this fun, interactive, two-party negotiation game! Developed in collaboration with Prof. Maurice Schweitzer — an award-winning Wharton faculty member whose research focuses on negotiations, emotions, and ethical decision making — Hearts is an immersive, multi-player negotiating exercise (conducted on a smartphone or tablet) that teaches the art and science…

International Exposure Management and Valuation (IEMAV)

A brass sundial resting on an antique map. The image evokes a sense of exploration and history.

An immersive exploration of operating in international markets, IEMAV lets students assume the role of CFO and use various hedging strategies to mitigate the risks of foreign exchange. Corporations operating in a global economy face currency risks that stem from fluctuating exchange rates. When a company’s sales currency differs from…

Kerovka

LEGO figurines are arranged to depict an office scene with a person sitting at a desk with a computer, surrounded by several stormtrooper figures.

Developed in collaboration with professors from Wharton and Kellogg, Prendo’s Kerovka simulation is regularly used by leaders and post-collegiate learners who might be involved in a crisis scenario. Full of complexity and infused with ambiguity, the game presents participants with the challenge of managing a time-pressured crisis scenario. It is…