MegaMicro Jentronix

A printing press with colorful, blurred images being printed on a continuous roll of material. Strategic Integration in Mergers and Acquisitions Simulation Statistics Duration: 2 hours Modality: synchronous; in-class or remote learning Author: Robert W. Holthausen Subject: Finance, Business Strategy, Mergers and Acquisitions Learner Level: Undergraduate, Graduate, and Executive Education Team Size: 3-6 players/team Participants assume the role of an executive team responsible for managing...

OPEQ Version 2.0

Oil rig silhouetted against a golden sunset over the ocean.  A Cooperation and Negotiation Simulation Simulation Statistics Duration: 60 minutes Modality: synchronous; in-class or remote learning Author: Maurice Schweitzer Subject: Negotiation, Game Theory, Strategy Learner Level: Advanced High School, Undergraduate, Graduate, and Executive Education Team Size: 2-5 players/team, 3 teams minimum  This simulation is an interactive, team-based exercise that places...

Pivot or Perish

A brightly lit modern airport terminal with people walking. Reflections on the polished floor enhance the futuristic ambiance. Prof. Barbara Kahn Developed in partnership with Barbara E. Kahn, a foremost retail expert and marketing professor at The Wharton School, Pivot or Perish is a cutting-edge business simulation that puts the fate of a legacy department store in students' hands as they strive to modernize its traditional customer strategy...

Rules Of Engagement

A pastel pink bowl filled with colorful ring-shaped cereal and a pink spoon, set against a pink background. Some cereal pieces are falling into the bowl. Almost all business school students study strategy and game theory; however, these outwardly simple theories can often be difficult to apply to real world situations. Rules of Engagement (ROE) is designed specifically to allow students to try differing strategies in a realistic and highly competitive commercial environment. In Rules of...

Sabre

Stylized abstract illustration of chess pieces in vibrant colors, including a king, queen, rook, bishop, and knight, on a dark background.

SABRE creates a challenging, real-world environment for developing winning business strategies, and is the cornerstone of some of the most competitive MBA and EMBA programs in the world – and for good reason. The SABRE simulation has been proven to fundamentally accelerate learning, leaving participants with proven tools and methodologies…

The Rig

An offshore oil platform in the ocean with a colorful sunset sky in the background. In this fascinating, high-stakes game of decision-making, players work together to successfully drill a borehole – and avoid the cognitive biases that could lead to disaster... In 2010, the world witnessed an environmental disaster of epic proportions when the BP Deepwater Horizon exploratory rig exploded, killing 11 people and initiating...

Analytic Foundations for Marketing Decsions

A 3D abstract geometric shape in shades of blue with triangular facets, surrounded by glowing symbols like percentages and question marks, on a dark background. When and Why to Use Marketing Math Models Simulation Statistics Duration: 60 minutes Modality: asynchronous; in-class or remote learning Author: Stephen J. Hoch, John Wesley Hutchinson, and Jagmohan S. Raju Subject: Marketing Learner Level: Undergraduate, Graduate Team Size: Individual  Analytic Foundations for Marketing Decisions (AFMD) provides an interactive learning experience...

A New Classic in the Making: A/B Testing Joins HBI

Illustration of a smartphone screen with app download interface, magnifying glass highlighting "Get" button, graphs and charts showing data analysis. A/B Testing has spent years quietly gaining an audience; now it’s gaining a bigger stage. Alongside our flagship titles - Customer Centricity, Startup Game, and OPEQ, A/B Testing is the newest addition to the Learning Lab’s lineup on HBI’s Marketplace. This dynamic simulation introduces the impact of machine learning on...

e-OPEQ: How We Learned to Stop Worrying and Love Remote Delivery

Rows of empty wooden seats in a lecture hall, representing an educational setting.

When the COVID-19 crisis forced all Wharton courses and classes online in March, many faculty members were caught off-guard and scrambled to adapt their in-person lectures and labs for distance learning. Naturally, the Learning Lab saw an opportunity to help. Our team immediately got to work identifying universally applicable business…

Pivot or Perish: How to Survive the Retail Apocalypse

Digital representation of holographic figures pushing shopping carts through a virtual environment, with binary code and digital screens. Twitter thread by Neil Saunders, of GlobalData Retail, on Macy's Feb. 4 re-org announcement. Suffice it to say that Macy’s did not get what it wanted for Christmas, and is taking it pretty hard. In early February, following a disappointing holiday sales season, the legacy retailer announced it will close...