Blogs

A New Classic in the Making: A/B Testing Joins HBI

Illustration of a smartphone screen with app download interface, magnifying glass highlighting "Get" button, graphs and charts showing data analysis.

A/B Testing has spent years quietly gaining an audience; now it’s gaining a bigger stage. Alongside our flagship titles - Customer Centricity, Startup Game, and OPEQ, A/B Testing is the newest addition to the Learning Lab’s lineup on HBI’s Marketplace. This dynamic simulation introduces the impact of machine learning on…Read More

e-OPEQ: How We Learned to Stop Worrying and Love Remote Delivery

Rows of empty wooden seats in a lecture hall, representing an educational setting.

When the COVID-19 crisis forced all Wharton courses and classes online in March, many faculty members were caught off-guard and scrambled to adapt their in-person lectures and labs for distance learning. Naturally, the Learning Lab saw an opportunity to help. Our team immediately got to work identifying universally applicable business…Read More

Pivot or Perish: How to Survive the Retail Apocalypse

Digital representation of holographic figures pushing shopping carts through a virtual environment, with binary code and digital screens.

Twitter thread by Neil Saunders, of GlobalData Retail, on Macy's Feb. 4 re-org announcement. Suffice it to say that Macy’s did not get what it wanted for Christmas, and is taking it pretty hard. In early February, following a disappointing holiday sales season, the legacy retailer announced it will close…Read More

uSciences e-Learning 3.0 Conference: “This is Not (Just!) a Simulation”

A person giving a presentation in a classroom setting. The screen displays a slide titled "About the Learning Lab," with text detailing the lab''s activities and support. Several people are seated, one using a laptop.

Over the past few decades, online learning has evolved from the so-called 1.0 phase (in-person classes augmented by static web pages and PDFs) to the more revolutionary 2.0 stage (i.e., the dawn of online courses, classroom-blended “talking head” videos, and rudimentary analytics) to today, as the 3.0 era (high-tech custom…Read More

VR in the Classroom: If We Get This Right, Nobody Explodes

People using virtual reality headsets and controllers in a technology lab setting, surrounded by computers and office furnishings.

This is an "insider" post from Learning Lab Director Joe Lee, as he looks at the educational use of Oculus Go through the lens of the Wharton Learning Lab... Keep Talking and Nobody Explodes is a cooperative, team-based game where one player is trapped with a ticking time bomb…Read More

Guest Post: Student Researcher Cracks Open the Case for Classroom AR

A digital representation of technology and global connectivity, featuring a globe surrounded by icons and graphs, with devices like a laptop and smartphone interconnected.

As the Learning Lab continues to explore applications for augmented reality (AR) in higher ed – specifically, in the business-school setting – we are eager to give voice to fresh perspectives and innovative experimentation with the technology. This week we’re excited to hand our blog space over to Wharton student…Read More

Style Points: Augmented Reality and the Tailored Learning Experience

In case you missed the memo, the next wave of the Digital Revolution – in the form of immersive computing – is rapidly approaching the shores of higher ed, and with it, one of the greatest opportunities to transform learning in a generation. Surfing along the crest of this radical…Read More

Monopoly’s Anti-Capitalist, Socialist Roots as a Teaching Game at Wharton

A Monopoly game board with tokens, dice, property cards, and houses. The "GO" space and properties like Boardwalk are visible.

“A virtue of gaming that is sometimes overlooked by those seeking grander goals is its unparalleled advantages in training and educational programs. A game can easily be made fascinating enough to put over the dullest facts. To sit down and play through a game is to be convinced as by…Read More

Recipe for Quick Coding: How to Cook Up a Good Glossary, Fast

A hand interacting with a flowchart drawn in chalk on a blackboard, representing decision-making or process mapping.

Two weeks before the Learning Lab’s new Customer Centricity simulation was set to go live for the first time in a Wharton MBA class, I was asked to add a CRM glossary to it – one that could grow as more data reports became available to a player throughout the course…Read More

Bringing Customer Centricity to Life (and Biz Models to Black)

A brightly lit modern airport terminal with people walking. Reflections on the polished floor enhance the futuristic ambiance.

If you’ve ever sat through one of Wharton marketing professor Peter Fader’s highly engaging lectures on the merits of a customer-centric business model (or read his book on the subject), then you know how quickly he’s able to convince an audience that adopting this game-changing go-to-market strategy can trump a product-focused…Read More