Duration: 45 minutes
Team/Individual: Individual
Subject: Marketing
Playtime: 60 minutes
Team Size: n/a
Faculty Author: Eric Bradlow, Peter Fader,
J. Wesley Hutchinson, Robert Meyer, and David Reibstein, Professors of Marketing
Modality: Out of Class
Learner Level: UGR, MBA, EMBA

By playing the role of a consumer, students learn and interact with information-acceleration techniques used to market new products still years away from production.

How do you market a product that’s entirely new — a product that’s unlike anything currently on the market? How do you determine who might buy it, what conditions are necessary for its success, or what features are most important? Developed in partnership with top Wharton marketing professors Eric Bradlow, Peter Fader, John Wesley Hutchinson, Robert Meyer, and David Reibstein, FutureView provides students with a rich, detailed web-based multimedia environment that demonstrates how the practice of “information acceleration” can help develop quantitative marketing data for new categories of products.

In Part I, you’ll travel from the present into the future by viewing a series of articles (2017–2032) on the development of Brain Computer Interface (BCI) nanotechnology, as the smartphone evolves into the “smartbrain.”

In Part II, you are in the year 2034 and considering upgrading your mobile device to the next level and investing the future of your health in nano-bot technology. In this section, you will browse information and reviews of these systems, getting consumer and analyst feedback on the latest and greatest in neocortex connectivity.

In Part III, we ask for your opinion on purchasing a nanobot device, and gauge your relative levels of interest in the variety of plans and features offered by the available BCI-OS nanobot models on the market.

Take your students on a journey to the future with one of Learning Lab’s most innovative simulations!

For more information about FutureView, email the Learning Lab team at: learninglab@whartonupenn.edu.