sim Archives

A New Classic in the Making: A/B Testing Joins HBI

Illustration of a smartphone screen with app download interface, magnifying glass highlighting "Get" button, graphs and charts showing data analysis.

A/B Testing has spent years quietly gaining an audience; now it’s gaining a bigger stage. Alongside our flagship titles - Customer Centricity, Startup Game, and OPEQ, A/B Testing is the newest addition to the Learning Lab’s lineup on HBI’s Marketplace. This dynamic simulation introduces the impact of machine learning on…Read More

Monopoly’s Anti-Capitalist, Socialist Roots as a Teaching Game at Wharton

A Monopoly game board with tokens, dice, property cards, and houses. The "GO" space and properties like Boardwalk are visible.

“A virtue of gaming that is sometimes overlooked by those seeking grander goals is its unparalleled advantages in training and educational programs. A game can easily be made fascinating enough to put over the dullest facts. To sit down and play through a game is to be convinced as by…Read More

Bringing Customer Centricity to Life (and Biz Models to Black)

A brightly lit modern airport terminal with people walking. Reflections on the polished floor enhance the futuristic ambiance.

If you’ve ever sat through one of Wharton marketing professor Peter Fader’s highly engaging lectures on the merits of a customer-centric business model (or read his book on the subject), then you know how quickly he’s able to convince an audience that adopting this game-changing go-to-market strategy can trump a product-focused…Read More