Customer Centricity

Startup Game

The Startup Game provides a fun and interactive way for students to learn about the process of forming a company, focusing on valuation, determining appropriate employee mix, and questions about retention of equity. Students receive a role before class starts, with supporting information based on the type of role.


Wharton’s oil pricing simulation OPEQ is used in negotiations courses to teach issues involving shared resources and incomplete information. It provides an experience-based learning tool that demonstrates principles of individual versus overall profit levels and the behavior of competitors in a closed market.


Macroeconomic Policy Simulation (MacroSim) demonstrates the challenges of making macroeconomic policy in a world where fiscal and monetary policymakers with different objectives have control over various policy tools. For each simulation, students determine fiscal and/or monetary policies for an economy and see the corresponding outcomes over several rounds.